The number of businesses recognising the importance of branding their products as Australian in order to reach consumers has reached a new high, according to Australian Made.
Despite the challenging economic climate, 378 new businesses registered with the Australian Made, Australian Grown Campaign to use the green and gold symbol during 2009-10.
A further 1,267 businesses renewed their licence, taking the total number of registered businesses to 1,645.
AMAG chief executive Ian Harrison says using the green and gold symbol is a terrific way for businesses to help the 65% of shoppers who want to buy locally-made and grown products to find them.
"Even though Australia has largely escaped the global financial crisis, consumers have become increasingly cautious about how they spend their money and the impact this has on the local economy,'" he said.
"I think shoppers want to know the money they're spending is having a positive impact on the nation, in terms of jobs, taxes and living standards, as well as of course getting a great product or exceptional produce.
"This presents businesses with a great opportunity to boldly promote the fact their products are made or grown right here, and what better way than by using the AMAG logo - the most trusted and recognised country of origin symbol for Australia."